Accelerate 2020

Bellagio, Park MGM, MGM Grand Arena, Las Vegas, NV
Producer: Jack Morton Worldwide

Environmental Design

CHALLANGE:

• Design a unique environment for 7,000 attendees, covering 3+ venues in Las Vegas, NV.

• MGM Grand Arena: Keynote Stage

• Bellagio & Park MGM: Develop a central showcase & networking hub, grab & go snack stations, hallway activations, check-in areas, welcome gateways, and a series of breakout room configurations.

SOLUTION:

• A design system was developed based on a series of shaped glyphs, both 2 dimensional and 3 dimensional. This brought a consistency to the various venues without the spaces feeling overtly branded.

• The result was an elevated, one-of-a-kind event for networking, learning, and celebration.